銅 パッケージ · 2026
East Bloom 茶葉パッケージ
by Jiaqi Ding
- A' Design Award 銅賞 2026 in パッケージ
- Estimated Number of Design Views: 5,263
- Verification code B88544321D · Verify this award
Colors
About East Bloom 茶葉パッケージ
East Bloomは、フリーズドライ製法によるインスタント粉末茶のためのパッケージデザインである。そのフォルムは中国の伝統的な玉璽(ぎょくじ)に着想を得ており、方形の台座とつまみを備え、やわらかなマカロンカラーで仕上げられている。主素材は食品グレードのポリプロピレン。箱の底面にはブランドモチーフが陰刻されており、パッケージそのものを印章として使用することもできる。入れ子構造のボックスシステムにより、8個から60個までのカプセル単位の組み合わせに対応する。方形の断面は粉末が内側の角に沿って集まるため、注ぐ量をコントロールしやすくしている。
About the A' Design Award 銅賞
East Bloom 茶葉パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。East Bloom 茶葉パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。East Bloom 茶葉パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Press Kit
- Unique Properties
- East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
- Dimensions & Packaging
- 24.87 mm x 24.87 mm x 24.17 mm
- Tags
- Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
- Production Technology
- The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
- Design Challenge
- A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
- Research
- The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
- Inspiration
- Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
- Project Duration
- The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
- Operation Flow
- The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
- Image Credits
- Jiaqi Ding
