Japanese Taste 小売店舗 by Shunsuke Ohe is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2026

Japanese Taste 小売店舗

by Shunsuke Ohe

Client: Shunsuke Ohe

A' Design Award 銅賞 Winner in インテリア Category

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Colors

The Design

About Japanese Taste 小売店舗

Japanese Tasteは、日本の京都駅に位置する小売店舗である。店内には、日本各地の職人、農家、生産者が手がけた工芸品、食品、日本酒、化粧品、日用品が並ぶ。インテリアは日本的なミニマリズムに則り、装飾的なモチーフに頼ることなく、空間、光、影、そして抑制によって表現されている。黒を基調とした外観が、木、石、柔らかな光に包まれた温かみのある内部空間を縁取る。中央に据えられた大きなテーブルは、ディスプレイであると同時に舞台としても機能し、垂直の格子要素が空間に奥行きを与えている。このデザインは、通過する場所を文化と出会う場所へと変えている。

The Recognition

About the A' Design Award 銅賞

Japanese Taste 小売店舗は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Japanese Taste 小売店舗は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Japanese Taste 小売店舗は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Japanese products featured here range widely, from crafts and food to sake, cosmetics and everyday essentials. However, these are not merely commodities. They embody the local climate, materials and techniques, the philosophy of their makers, and the aesthetic sensibilities cultivated by the Japanese people. Consequently, this space aims to serve as a vessel that quietly draws out the value inherent in these diverse items and conveys it to our visitors.
Dimensions & Packaging: Project area : 114.5 sqm / Category : Retail Outlet
Tags: stone , wood , tile , Japanese-style , Kyoto , noren , LUSTYdesign , Shunsuke Ohe
Production Technology: Ceiling : wall paper / Wall : wood , wall paper , stone , wooden lattice / Floor : pvc tile
Design Challenge: At the centre of the space, a large table functions as both display and stage, connecting visitors with products and their stories. Soft fabric like lighting above and vertical lattice elements create warmth, depth, and quiet symbolism. A restrained palette of wood, stone, black, and red brings unity to the diverse product range, forming a subtle spatial framework that allows the products to stand out.
Research: A key aim of this project was to transform Kyoto Station from a place of transit into a place of cultural encounter. Through calm fixture planning, restrained lighting, layered sightlines, and a curatorial approach that unifies diverse products, the space invites visitors to pause, explore, and reflect. More than a shop, Japanese Taste presents a contemporary way to communicate the essence of Japanese craftsmanship and sensibility to the world.
Inspiration: Kyoto remains an international city open to the world, whilst embracing a thousand years of history and culture. In this city, which welcomes countless visitors from both home and abroad, Kyoto Station is not merely a transport hub, but a gateway that shapes the city’s first impression. This project involves a retail initiative in this highly public space, showcasing and selling goods crafted by artisans, farmers and producers from across Japan.
Project Duration: Project Duration : From April 2025 to July 2025 Project location : Kyoto(Japan)
Operation Flow: At the heart of the design is minimalism, a principle deeply rooted in Japanese culture. Rather than relying on superficial motifs, the space reinterprets ma, light and shadow, materiality, order, and restraint within a contemporary retail setting. Framed by a black toned exterior, the interior offers warmth, soft light, and calm, creating a quiet contrast to the bustle of the station and inviting visitors to pause and engage.
Image Credits: Photograph : NANA TAJIMA by ToLoLo studio