Propeller ラベル by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2014
Propeller ラベル
Client: Stumbras
A' Design Award 金賞 Winner in パッケージ Category
- 52,841
- Verified Award Winner
- Verify Award Status for #34414
The Design
About Propeller ラベル
プロペラは、世界中のさまざまな地域のスピリッツを集めたもので、飛行機のテーマとパイロットトラベラーがブランドキャラクターとして関連付けられています。各種類の飲料の特徴は、多数のイラスト、航空バッジに似た碑文、カクテルのレシピとして役立つスケッチを通して公開されています。多面的なデザインは、色のついたホイル、異なるラッカー、パターン、エンボスのさまざまなトーンで補完されています。
The Recognition
About the A' Design Award 金賞
Propeller ラベルは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Propeller ラベルは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Propeller ラベルは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
- Tags
- Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
- Production Technology
- Flexo printing, cold foil, glossy and matt varnish, embossing.
- Design Challenge
- To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
- Research
- Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
- Inspiration
- Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
- Project Duration
- Started in 2013, the collection will be expanded with other beverages.
- Operation Flow
- The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA") - Image Credits
- Edgaras Marozas
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