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Lithuanian Vodka Gold. Diamond Edition ボトル装飾 by Studija Creata

Lithuanian Vodka Gold. Diamond Edition ボトル装飾 by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award 銀賞 in パッケージデザイン Competition Category.


銀パッケージ· 2015

Lithuanian Vodka Gold. Diamond Edition ボトル装飾

by Studija Creata

Client: Stumbras

A' Design Award 銀賞 Winner in パッケージ Category

Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition ボトル装飾

伝統を尊重しながら現代的に表現するリトアニアン・ウォッカは、限定版シリーズを継続しています。今回のインスピレーションとなったのは、リトアニアの民芸である麦わら細工の庭園(ストローガーデン)という独特な作品です。宇宙の秩序を象徴するダイヤモンド型の立体構成が、交差する線のリズムへと変換されました。重なり合う銀と白の菱形が織りなす光と反射の遊びが、無形の空間効果を再現しています。過去の伝統がダイヤモンドのように輝き始めました。

The Recognition

About the A' Design Award 銀賞

Lithuanian Vodka Gold. Diamond Edition ボトル装飾は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Lithuanian Vodka Gold. Diamond Edition ボトル装飾は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Lithuanian Vodka Gold. Diamond Edition ボトル装飾は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology
Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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