Lithuanian Vodka Gold ウォッカパッケージデザイン by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2015
Lithuanian Vodka Gold ウォッカパッケージデザイン
Client: Stumbras
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #39586The Design
About Lithuanian Vodka Gold ウォッカパッケージデザイン
純度と透明感は、ウォッカの品質を体現する主要な特性です。リトアニア市場をリードするリトアニアン・ウォッカ・ゴールドのリブランディングにおいて、これらの特性を強調することが求められました。同時に、民族的アイデンティティの要素も取り入れられました。リトアニアン・ウォッカという名称そのものが、この選択を必然としたのです。伝統的な民族モチーフを現代的で洗練された構成へと昇華させました。重厚だった旧ラベルを一新し、軽やかで透かし模様のような装飾を創出することで、金色はより優雅に輝きを放つようになりました。
The Recognition
About the A' Design Award 銅賞
Lithuanian Vodka Gold ウォッカパッケージデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Lithuanian Vodka Gold ウォッカパッケージデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Lithuanian Vodka Gold ウォッカパッケージデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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