Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装は by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装は by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2016

Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装は

by Prompong Hakk

Client: Twin Lotus

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #41890

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装は

当初、このプロジェクトは通常のデンタルフロスのプラスチック包装デザインから始まりましたが、そのときチームはこのセグメントでどれだけの無駄が発生しているかを認識し、アプローチを再考し始めました。アイデアは、フィラメントを詰め替えて再利用できる環境に優しいパッケージを作成することでした。しかし、これは、人々が箱を長期間保管することができ、喜んで保管する場合にのみ意味があります。目的は、Zippo のような体験をデザインすることであり、機能性が高く見た目も素晴らしく、どこにでも持ち運べるデザインであり、環境に優しいアイデアを愛されるアクセサリーに変えることでした。

The Recognition

About the A' Design Award 鉄賞

Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装はは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装はは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Twin Lotus Herbaliste Eco-friendly Pack デンタルフロス包装はは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon