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United Cinemas Urawa シネマコンプレックス by Ichiro Katami and Kunihisa Akiyama

United Cinemas Urawa シネマコンプレックス by Ichiro Katami and Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2018 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.


銅インテリア· 2018

United Cinemas Urawa シネマコンプレックス

by Ichiro Katami and Kunihisa Akiyama

Client: Unite Cinemas Co., Ltd

A' Design Award 銅賞 Winner in インテリア Category

Colors

The Design

About United Cinemas Urawa シネマコンプレックス

映画館のロビー、廊下の壁と天井は白く塗装され、カーペットは黒である。映写室はガラス張りとなっており、実際にそこで働く映写技師と映写機を来場者が見ることができる。映写博物館には35mmフィルム映写機、キセノンランプ、35mmフィルムと70mmフィルム、オープンリール、そして各種工具が展示されている。また、映画に関する500冊の書籍を所蔵するシネマライブラリーカフェも設けられている。これらの要素は来場者の知的好奇心を刺激し、洗練された内装空間がそれらを調和させる役割を果たしている。

The Recognition

About the A' Design Award 銅賞

United Cinemas Urawa シネマコンプレックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。United Cinemas Urawa シネマコンプレックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。United Cinemas Urawa シネマコンプレックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The snow-white lobby like art museum welcomes guests and makes them wonder this place really a cinema because it has white walls, white ceiling, and dark tone floor. Guests can see the glass-in projection room, which becomes 70 meters, so they find how movies are projected and equipment as projectors, films, xenon lamps which is exhibited with instructions, and other tools. We call them the Cinema Museum. There also is the Library Cafe, which contains 1000 books related in movies, is open for every customers and they can get involved in the world of movies with cup of coffee relaxing in cinema chairs.
Dimensions & Packaging
9 Screens, 7,131 sqm., Total capacity 1665 seats
Tags
Cinema, Cinema Museum, Library Cafe, Movie, Urawa
Production Technology
We used high performance Acrylic resin emulsion white paint for antifouling. We used the glass for projection room's long wall. The smoke glass has some shading rate to come over the dilemma that we have to cut the beam from customers, but want to show them the projector.
Design Challenge
The projection rooms placed in the backyards and guests have no chance to see it usually. However, we rethought such orthodox idea and made them one of the main character of here. To do so, various things had to be changed such as the smoke glass wall and staff operations was not exceptional. For instance, the projection engineers should not be conspicuous generally, but the glassed-room makes them impossible to be unknown. As long as such situation, we put the red clothes on them so they shall be stand out. So, the flexible idea and approach to make everything be harmonized is the hardest part of this project.
Research
The building has shopping tenants from basement floor to 5th floor, and 6th and 7th floor occupied by the Cinema and above is City Library. In such location, I believed that the Cinema should make relationship among whole building, not a tenant exists on its own, and it is possible. Thus there should be casual space where fashion-conscious customers visiting clothing stores will come, and should have setups that the visitors of the City Library drop in.
Inspiration
Having the good relationship with the shopping mall which contains City Library was the beginning of this project. People who visit the building are highly sensitive and full of intellectual curiosity. Considering the movies as intellectual content, cinemas can be place satisfies such people as libraries or Museums, not just a place watching movies. Such place must be cozy and comfortable for adults but not like uplifting and exciting that was usual interior design for cinemas.
Project Duration
The project started in 2005 and finished in 2007 in Saitama, JAPAN
Operation Flow
This cinema is designed to connect a formal faculty,the City Library, and fashionable place, Shopping mall. To make Cinema not divided, or isolated from public space, it has no noticeable facade so customers can walk through the lobby and take rest with no movie tickets. Also, people in the Library Cafe can enjoy their reading with a cup of coffee and muffin, that prohibited in usual libraries. The Library is specialized in movies with 1000 books that satisfy people who want to know more about movie. Everyone can use the Library Cafe without movie ticket so they feel free to visit cinema to just drink coffee for taking a rest from shopping or asking for a bite of muffin from the City Library and it makes the building lively.
Team Members
Interior Design: Ichiro Katami
Graphic and Sign Design: Naoyuki Suzuki
Book Select: Yataro Matsuura
Cafe Adviser: Sadahiro Nakamura
Architect: Kenichi Miyake
Art Direction: Kunihisa Akiyama
Image Credits
Noriyuki Yano/ Nacasa and Partners Inc.

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