Clive 化粧品包装 by Jonathan Nacif de Andrade is a highly esteemed winner of the very prestigious 2018 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2018
Clive 化粧品包装
Client: Cosmetics Clive
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #64325The Design
About Clive 化粧品包装
クライヴの化粧品パッケージングのコンセプトは、異なるものとして生まれました。ジョナサンは、一般的な製品で化粧品の別のブランドを作りたいと思っただけではありませんでした。より多くの感度を追求することを決意し、パーソナルケアの点で彼が信じているよりも少し多く、彼は1つの主要な目標に取り組みます。心身のバランス。ハワイ風のデザインで、熱帯の葉の組み合わせ、海の色調、パッケージの触覚体験が、リラックスと平和の感覚を提供します。この組み合わせにより、その場所の経験をデザインに取り入れることができます。
The Recognition
About the A' Design Award 銀賞
Clive 化粧品包装は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Clive 化粧品包装は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Clive 化粧品包装は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by some of the most paradisiacal places in the world, each design and each aroma receives a unique characteristic. When thinking about packaging inspired by Hawaii, for example, the design makes home scent an object of decoration, with more tropical aspects and aromas that remind us of the beach, the sea and the waves breaking in the sand. In our daily lives, we need moments of relaxation and inner peace, so it was possible to bring the experience and good influence of those places in various products of this line.
- Dimensions & Packaging
- Width 70 mm x Height 230 mm x Depth 70 mm
- Tags
- cosmetics, packaging design, home spa, welfare
- Production Technology
- The visual aspects and concepts of the scents were considered to offer the sensation of skin care and well-being, so the outer packaging has a finish called matt soft touch lamination, which offers a soft and delicate touch as well as the skin human. With a printing technology, a small detail of the packaging received an aroma printed on the paper that together with other packages exude a delicate and sensitive aroma in the environment, making the product already more interactive and aromatic at the point of sale.
- Design Challenge
- My biggest challenge was to make packaging design compatible with the scents of products that had already been created. In order to have harmony between the design and the aromas, I made a cautious study of the chemical and natural compositions of perfumes, including olfactory tests, after which I was able to define which product line the aroma would be attributed to.
- Research
- Before developing this project, I researched some elements and concepts that could inspire creativity. Some keywords were essential in that research, such as Paradises, Sensations, Memories, Art, Modern, Sophisticated, Moments, Versatility and Movement. My greatest inspiration was the natural beauties of our planet, both in color and their cultures. Because there are so many beautiful places, I could hardly have been inspired by just one place, nevertheless I sought the beauty of places like Hawaii, New Zealand, Greece, Africa, Brazil and Indonesia, unique characteristics that I represented through the design in specific lines.
- Inspiration
- The Clive project was born to be different, I did not just want to create another cosmetic packaging with common and high-scale products. I wanted to convey a little more than I believe in terms of personal care. Caring for our well-being requires a moment of peace and balance between body and mind. Thinking about it, I was inspired by some of the most paradisiacal scenery of nature and the world to make those moments even closer to the sensations of pleasure, happiness and great memories that those places bring to us.
- Project Duration
- The project was started in May 2017 and was completed in September 2017, in Brazil.
- Operation Flow
- The product and packaging were developed to give gifts, offer unique moments of well-being and decorate. What makes the product special is the interaction of your eye contact, tactile and olfactory. When looking at the product we can live a memory, when touching the packages we can feel the smoothness of the skin, and when we feel the aroma, we can feel happiness and well-being. Those aspects stand out in the interaction and are extremely important for a unique experience between you and the product.
- Patents
- Jonathan Nacif de Andrade, 2017.
- Image Credits
- Jonathan Nacif de Andrade, 2017.
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