Chips BCBG 食品包装 by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Chips BCBG 食品包装
by Arome Agency
Client: BCBG - La Ducale
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG 食品包装
BCBGは、フランス南部で2001年に作成されたチップスのブランドです。このブランドは、レシピとフレーバーの優れた創造性を備えた最高品質の製造を提供しています。デザイナーは、2020年に新しい一連のクリップのために新しい一連のキャラクターを作成しました。彼らはクリップ/キャラクターのコンセプトに取り組みました。これらの新しいイラストは、オリジナルの楽しいトーンでクリスプの範囲を表しています。キャラクターは、表されている製品のように素晴らしくエレガントです。
The Recognition
About the A' Design Award 銅賞
Chips BCBG 食品包装は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Chips BCBG 食品包装は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Chips BCBG 食品包装は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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