KannuNaUm ワインラベル by Giovanni Murgia - Redfish Adv

KannuNaUm ワインラベル by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2019

KannuNaUm ワインラベル

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award 銀賞 Winner in パッケージ Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KannuNaUm ワインラベル

KannuNaUmワインラベルのデザインは、その歴史を表すシンボルを検索することで得られる、洗練された最小限のスタイルが特徴です。長寿の国のワイン生産者の地域、文化、情熱が、この2つの調和したラベルに凝縮されています。 3Dに注がれた金の技法で作られた100周年のブドウのデザインによって、すべてが強化されています。これらのワインの歴史とそれとともに生まれた土地、サルデーニャの百周年の土地、オリアストラの歴史を表す図像デザイン。

The Recognition

About the A' Design Award 銀賞

KannuNaUm ワインラベルは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。KannuNaUm ワインラベルは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。KannuNaUm ワインラベルは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver