All Mies Packaging 腕時計用パッケージ by Walmir Luz

All Mies Packaging 腕時計用パッケージ by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2019

All Mies Packaging 腕時計用パッケージ

by Walmir Luz

Client: All Mies

A' Design Award 銅賞 Winner in パッケージ Category

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Colors

The Design

About All Mies Packaging 腕時計用パッケージ

All Miesは腕時計のためのパッケージデザインである。ボックスは中央に時計の形にくり抜かれた開口部を持つ厚紙のレイヤーを重ねて構成されており、そのくぼみに時計が収まる。細いゴムバンドが小さな切り込みに掛かり、各レイヤーをまとめて保持している。外装カバーが本体を包み込み、表面にはブランドアイデンティティが刻印されている。カバーはスライドして外すことも、背面のタブから開くこともできる。ゴムバンドを外すとレイヤーが分かれ、時計が現れる仕組みである。この積層構造は、模型製作で用いられる地形模型から着想を得ている。

The Recognition

About the A' Design Award 銅賞

All Mies Packaging 腕時計用パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。All Mies Packaging 腕時計用パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。All Mies Packaging 腕時計用パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC