Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストア by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.
鉄インテリア· 2019
Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストア
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award 鉄賞 Winner in インテリア Category
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- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストア
念奴嬌 嬌鼎 フラッグシップストアは、中国・北京にある180平方メートルの空間に2つのレディースファッションブランドを収めたリテールインテリアである。デザインコンセプトは「バランスのとれたニュートラル」。スタイル、カラー、動線、機能、商品構成のバランスを図ることで、各ブランドがそれぞれの個性を保てるよう計画されている。念奴嬌はエレガントで清澄な世界観を、嬌鼎はモダンでシンプル、かつファッショナブルな表情を持つ。素材にはグレーのスレートタイル、ブロンズメッキスチール、クリアミラー、ホワイトとピンクの塗装、木材シート、ファブリック、人造テラゾーを用いている。
The Recognition
About the A' Design Award 鉄賞
Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストアは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストアは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Niannujiao Jiaoding Flagship Store 念奴嬌 嬌鼎 フラッグシップストアは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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