Sparkling Juice 飲料パッケージ by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Sparkling Juice 飲料パッケージ
Client: Beijing Platinum Tiande Trading Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #86414The Design
About Sparkling Juice 飲料パッケージ
Sparkling Juiceは、炭酸フルーツドリンクのためのパッケージデザインです。ラベルとガラスボトルの形状を融合させたデザインとなっています。斜めにカットされたラベルはボトルの曲線に沿って配置され、小さなフルーツのラベルがジュースのフレーバーを示しています。手描きのイラストには、フラミンゴ、ヒョウ、キリン、カメレオンの4種類の動物が描かれ、それぞれライム、パッションフルーツ、イチゴ、ライチの4種類のフルーツへと手を伸ばしています。ボトルの容量は290ミリリットル、高さは20センチメートルです。ラベルにはホットシルバー箔押しとエンボス加工が施されています。
The Recognition
About the A' Design Award 銅賞
Sparkling Juice 飲料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Sparkling Juice 飲料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Sparkling Juice 飲料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
