Huge Love 梱包箱は by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2020
Huge Love 梱包箱は
Client: Huge Love
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #86630The Design
About Huge Love 梱包箱は
パッケージデザインは若者の美的スタイルに適合する必要があります。若者は何を気にしているのでしょうか？彼らは楽しいライフスタイルを追求し、シンプルな美学を好みます。同時に個性を追求し、あえて新しいものを受け入れようとする。したがって、このデザインは生理用ナプキン業界の元の包装スタイルを打ち破り、より簡潔で興味深いものとなっています。
The Recognition
About the A' Design Award 鉄賞
Huge Love 梱包箱はは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Huge Love 梱包箱はは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Huge Love 梱包箱はは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.
Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs. - Dimensions & Packaging
- Width 75mm x Depth 32mm x Height 80mm
- Tags
- Love, Packaging, Fashion, Daily use, Life
- Production Technology
- Requires special printing paper and process support, using the right die.
- Design Challenge
- A large number of market research and data analysis. Printing technology is combined with production cost control.
- Research
- Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
- Inspiration
- During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
- Project Duration
- The project started in Shenzhen in November 2018 and completed in March 2019.
- Operation Flow
- This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
- Team Members
- Li Yufeng
Zhang Xuan
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