Fanwu Xiangyin Tea 茶葉パッケージ by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2020
Fanwu Xiangyin Tea 茶葉パッケージ
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea 茶葉パッケージ
「凡物響音茶」は、中国雲南省西双版納（シーサンパンナ）産プーアル茶のためのパッケージデザインである。イラストレーションは象の頭部の形を象り、茶園、茶樹、茶摘みの人々、そして雲南の動物たちを組み合わせて描いている。外箱には無公害で分解可能な環境に優しい圧縮木材素材を用い、軽量で持ち運びやすい仕上がりとなっている。茶葉は取っ手付きの金属製の缶に収められ、茶を飲み終えた後も再利用できる。本デザインは、伝統的な茶文化を現代的な形で表現するとともに、環境意識の向上にも寄与している。
The Recognition
About the A' Design Award 金賞
Fanwu Xiangyin Tea 茶葉パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Fanwu Xiangyin Tea 茶葉パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Fanwu Xiangyin Tea 茶葉パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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