Pony Pack Tea 茶葉ギフトボックス・パッケージ by Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea 茶葉ギフトボックス・パッケージ by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2020

Pony Pack Tea 茶葉ギフトボックス・パッケージ

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy Design

A' Design Award 銀賞 Winner in パッケージ Category

21,867

Verified Award Winner

Verify Award Status for #87642

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pony Pack Tea 茶葉ギフトボックス・パッケージ

Pony Pack Teaは、プレミアム茶葉のために制作されたギフトパッケージデザインである。コンセプトは、伝統的な製法を守りながら現代的な生産管理と融合させてきた製茶の長い歴史に着想を得ている。時代ごとに異なる書体で記された漢字を表面に重ね合わせることで、時を越えて受け継がれてきた品質を表現した。セットには箱と、引き締める紐の結び目で閉じるキャンバスバッグが含まれる。素朴な質感の紙を用い、シルクスクリーン印刷、箔押し、エンボス加工を施している。フォルムは茶柱や餅茶（茶餅）を想起させる。

The Recognition

About the A' Design Award 銀賞

Pony Pack Tea 茶葉ギフトボックス・パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Pony Pack Tea 茶葉ギフトボックス・パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Pony Pack Tea 茶葉ギフトボックス・パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensions & Packaging: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tags: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Project Duration: 2017-2017.9 changsha, hunan province, China
Operation Flow: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Team Members: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Image Credits: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。