Diaoyutai 白酒パッケージデザイン by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2020
Diaoyutai 白酒パッケージデザイン
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #87662The Design
About Diaoyutai 白酒パッケージデザイン
釣魚台は、中国の高級白酒のために制作されたパッケージデザインです。古代中国において皇帝の最高位を象徴した龍紋を、主要な装飾モチーフとして採用しています。ボトルキャップは緻密な装飾が施され、その方形の造形は皇権を象徴した玉璽を想起させます。一方、ボトル本体は極めてシンプルなままに保たれています。豊かな装飾と無地の面との対比によって、中国独自の趣を備えた荘厳な視覚的印象が生まれています。外箱にはリサイクル可能な紙を使用し、ボトルは中国の伝統的な陶磁器で作られています。
The Recognition
About the A' Design Award 銀賞
Diaoyutai 白酒パッケージデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Diaoyutai 白酒パッケージデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Diaoyutai 白酒パッケージデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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