Golden Life ワインパッケージ by Xun Piao and Xianglan Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2020
Golden Life ワインパッケージ
Client: Tsukiji Food Technology Co., Ltd
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #88140The Design
About Golden Life ワインパッケージ
「Golden Life」は青梅酒のためのパッケージデザインである。そのフォルムは、寺院や家屋のシルエット、禅建築の曲線など、中国的要素を取り入れた日本の伝統建築から着想を得ている。ゴールドの色彩は酒の色調を映し出している。外箱はポリエチレンと箔を組み合わせた複合紙で作られ、ボトルにはアルコールや酸に腐食されない化学的に安定した素材であるガラスを使用している。側面に開口部を設けることで、材料と製造工程を削減した。取り外し可能なリングとリボンがパッケージを閉じた状態に保ち、持ち運びを容易にしている。
The Recognition
About the A' Design Award 鉄賞
Golden Life ワインパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Golden Life ワインパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Golden Life ワインパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is inspired by the traditional element. The golden color and the curvy beauty of Japanese harmony architecture, is similar to the green plum wine pure and without losing the essence of brewing technology. Its elements include the heian temple, the kamakura house, and the various styles of zen architecture introduced from China. The opening on the side not only maintains the original design concept of Japanese curve elements, but also saves the materials and production process of the side part.
- Dimensions & Packaging
- 10mm x20mm x250mm
- Tags
- Packaging, China, Japan, Wine, Traditional, Beautiful
- Production Technology
- The packaging is made of polyethylene, paper, foil and other composite paper packaging.It is a kind of high-tech food preservation method.The packaged liquid food is sterilized for a short period of time before packaging and then filled and sealed in a sterile environment. The bottle is made of glass. Glass containers are chemically stable and will not be corroded by alcohol or acids.And wine after long storage will produce a little organic acid, and the formation of aromatic ethyl acetate.
- Design Challenge
- Packaging design and wine brewing
- Research
- The invention discloses a grey-plum wine and its preparation method. The grey-plum wine per ton is mainly made of wild grey-plum fruits of selected plateau of 400-600kg and 52-degree pure grain high liquor of 1000kg as raw materials. The preparation method is as follows: the grey-plum is cleaned and dried by controlling water, and the grey-plum and grain wine are soaked in a soaking pot in proportion of 20-50%.Soak at room temperature for 100-150 days, prepare the wine according to the concentration of 30%-50%, prepare the wine to 36-26 degrees, filter the prepared wine and let it stand for 30-50 days, and finish the production of green plum wine through inspection and packaging.
- Inspiration
- Inspired by traditional Japanese architecture with Chinese elements. It want to be expressed the integration of Chinese and Japanese traditional elements in the product
- Project Duration
- The project started in April 2017 in Qingdao and finished in August 2017 in that place.
- Operation Flow
- Remove the outer ring and ribbon to open the package. The ribbon make the package portable and fixed. Hold the lower part of the wine package and use another hand to opens the box.
- Patents
- Patented. Patent No.CN304873180S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction；
Patented. Patent No.CN304873440S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction;
Patented. Patent No.CN304873593S. TSUKIJI FOOD TECHNOLOGY CO., LTD. 2017. Jurisdiction - Team Members
- Design leader: Xun Piao
Designer: Xianglan Li
Designer: Shaohan Yang
Designer: Nan Zhang
Designer: Fubing Wang - Image Credits
- Creator (Xun Piao / Design Leader)
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