Joy ハンドブレンダー by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in 家庭用電化製品デザイン Competition Category.
銅家庭用電化製品· 2020
Joy ハンドブレンダー
Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica
A' Design Award 銅賞 Winner in 家庭用電化製品 Category
Verified Award Winner
Verify Award Status for #88183The Design
About Joy ハンドブレンダー
人間工学に基づいたボタンデザインと快適なグリップを備えたJoyは、高品質なハンドブレンダーに求められるあらゆる期待に応えます。2段階速度調整機能を搭載した1200ワットモーターが、最短時間で効果的に撹拌機能を発揮します。ステンレススチール製ブレンダーアタッチメントにより、果物や野菜を飛び散らせることなく簡単に粉砕・裁断できます。ダブルビーターとダブルブレードチョッパーコンテナにより、製品性能とキッチンでの楽しみが倍増します。
The Recognition
About the A' Design Award 銅賞
Joy ハンドブレンダーは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Joy ハンドブレンダーは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Joy ハンドブレンダーは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
- Dimensions & Packaging
- Gift box dimensions 20cm x14cmx 43cm
- Tags
- hand, blender , ergonomy , chopper , mixer
- Production Technology
- Safe Food Contact Materials are used in all stages of the production.
- Design Challenge
- We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
- Research
- In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
- Project Duration
- The project started in 2018 April in Istanbul and will be launched in market in June 2019
- Operation Flow
- The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
- Team Members
- Senur Design Center
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