East Side イタリアのクラフトビール by Roberto Terrinoni

East Side イタリアのクラフトビール by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2020

East Side イタリアのクラフトビール

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award 銅賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #88185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About East Side イタリアのクラフトビール

イタリア中部の小さな町にあるクラフトビール。すべてのビールにはストーリーがあり、すべてのストーリーはそのラベルに記載されています。エレガントで用途が広いだけでなく、コラージュ手法は、名前の意味、ビールの類型、その成分への参照など、製品のアイデンティティを強調するいくつかの視覚要素を挿入することを可能にします。コーポレートアイデンティティを表すロゴデザインは、シンプルなフォルムをベースにしています。この形状は、カラフルで紋章的なカスタマイズを使用して、ラベルのダイカットとすべてのビールのシンボルシステムに再現されました。

The Recognition

About the A' Design Award 銅賞

East Side イタリアのクラフトビールは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。East Side イタリアのクラフトビールは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。East Side イタリアのクラフトビールは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing