Texts From Graphics 書籍 by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in 印刷・出版メディアデザイン Competition Category.

鉄印刷· 2020

Texts From Graphics 書籍

by Reset Co.

Client: Reset Co.

A' Design Award 鉄賞 Winner in 印刷 Category

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Verified Award Winner

Verify Award Status for #88219

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Colors

The Design

About Texts From Graphics 書籍

『Texts From Graphics（グラフィックからのテキスト）』は、メキシコの大学のグラフィックデザイン課程の教授陣によって執筆されたエッセイ集である。各エッセイは、デザインに関する考えや問題意識を表現している。本書では、テキストで論じられる複雑な概念を分かりやすく伝えるためにアイコノグラフィー（図像）システムが開発され、そのアイコン群は章ごとに変化する。階層構造、書体の選定、そして構成が主要なメッセージを際立たせ、軽快な読書体験を支えている。本書はボンド紙にモノクロで印刷され、糸かがり綴じを施し、ニス加工を施したハードカバーで製本することで、製造コストを抑えながら耐久性を確保している。

The Recognition

About the A' Design Award 鉄賞

Texts From Graphics 書籍は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Texts From Graphics 書籍は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Texts From Graphics 書籍は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.

The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.

The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading.
Dimensions & Packaging: The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book.
Tags: Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
Production Technology: The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
Design Challenge: The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
Research: The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
Inspiration: The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
Project Duration: The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
Operation Flow: The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
Team Members: Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza
Image Credits: Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018