Si Te Baijiu 飲料パッケージ by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2020
Si Te Baijiu 飲料パッケージ
Client: Sitir Liqlior Co., Ltd
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #88621The Design
About Si Te Baijiu 飲料パッケージ
「Si Te Baijiu(思特白酒)」は、中国の蒸留酒のためのパッケージデザインである。パッケージには、宝物と長寿を意味する中国古来の文様「宝相華」があしらわれている。この文様を大胆な東洋的色彩と組み合わせることで、現代的な中国の美意識を表現している。パッケージには特殊紙とシルク生地を使用し、正面は織りの技法によって仕上げられている。製品名はメタルプレートに表示されている。ボトルは陶磁器製で、焼き付け絵付けによる装飾が施されている。パッケージのサイズは、長さ165mm、幅135mm、高さ320mmである。
The Recognition
About the A' Design Award 銀賞
Si Te Baijiu 飲料パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Si Te Baijiu 飲料パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Si Te Baijiu 飲料パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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