San Liang Jiang 酒瓶パッケージ by Wen Liu and Xianwen Wu

San Liang Jiang 酒瓶パッケージ by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award プラチナ賞 in パッケージデザイン Competition Category.

プラチナパッケージ· 2020

San Liang Jiang 酒瓶パッケージ

by Wen Liu and Xianwen Wu

Client: Henan Jiumayi Dianzi Shangwu Co., Ltd

A' Design Award プラチナ賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #88715

View at A' Design Award Press Release Award Badge

Colors

The Design

About San Liang Jiang 酒瓶パッケージ

「三量江」は、中国史の古代遺跡である三星堆の文化に着想を得た酒のパッケージである。陶製のボトルは青銅製の人面像をかたどっており、ボトルの上部は杯として使用できる。表面にはスプレー塗装と金箔押しが施され、黒を基調としている。ボトルは土のような素材で包まれ、250×175×100ミリメートルの凸型ブリキ箱に収められている。小さなスコップ、ブラシ、ハンマーが同梱されており、発掘された遺物のようにボトルを掘り起こすことができる。

The Recognition

About the A' Design Award プラチナ賞

San Liang Jiang 酒瓶パッケージは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。San Liang Jiang 酒瓶パッケージは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。San Liang Jiang 酒瓶パッケージは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
Dimensions & Packaging: The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
Tags: Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
Production Technology: The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
Design Challenge: In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
Research: The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
Inspiration: The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
Project Duration: The project started in January 2019 and finished in March 2019 in Shenzhen.
Operation Flow: The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019