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Dowell Insight 販売センター by Yi Tonghua

Dowell Insight 販売センター by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.


銀インテリア· 2020

Dowell Insight 販売センター

by Yi Tonghua

Client: Zest Art

A' Design Award 銀賞 Winner in インテリア Category

14,726

Verified Award Winner

Verify Award Status for #91598

Colors

The Design

About Dowell Insight 販売センター

Dowell Insightは、「ケンジントンのアフタヌーンティー」をテーマに、英国クラシックスタイルとモダンデザインを融合させた販売センターです。赤レンガのファサードは英国の赤レンガ建築を参照し、同系色のソフトファーニッシングが室内を彩ります。左右対称のロビーでは、規則的に配置された照明のマトリクスによってユニオンジャックのイメージを描き出しています。アーチ型のパーティションが商談エリアを仕切り、赤いチェア、黒いカウチ、ゴールドのティーテーブルが、くつろいだ会話のための空間を形づくっています。本プロジェクトの面積は1300平方メートルです。

The Recognition

About the A' Design Award 銀賞

Dowell Insight 販売センターは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Dowell Insight 販売センターは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Dowell Insight 販売センターは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging
Project Area: 1300 square meters
Tags
Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology
The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge
In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research
Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration
Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration
Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow
The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members
Yi Tonghua
Image Credits
Photography: MENDO WONG

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