Seotun Saram モバイルアプリケーションインターフェース by Donggyun Kang

Seotun Saram モバイルアプリケーションインターフェース by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.

鉄モバイル· 2020

Seotun Saram モバイルアプリケーションインターフェース

by Donggyun Kang

Client: Seotun Saram

A' Design Award 鉄賞 Winner in モバイル Category

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Colors

The Design

About Seotun Saram モバイルアプリケーションインターフェース

Seotun Saram（ソトゥン・サラム）は、心理カウンセリングを求める人々と資格を持つ専門カウンセラーをつなぐモバイルアプリケーションインターフェースです。その名は「まだ不慣れな人」を意味し、誰もが最初はぎこちなく始まるという考えに基づいてサービスが設計されています。カウンセリングに馴染みのないユーザーのために、おとぎ話がその過程をわかりやすく説明します。物語には2人のキャラクターが登場します。さまよう相談者のSeotunと、ゆっくりだが頼りになるカウンセラーのGobukkiです。温かみのある紙の質感、夜空のようなネイビーの色調、手描きのアイコンがビジュアルアイデンティティを形づくっています。

The Recognition

About the A' Design Award 鉄賞

Seotun Saram モバイルアプリケーションインターフェースは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Seotun Saram モバイルアプリケーションインターフェースは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Seotun Saram モバイルアプリケーションインターフェースは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim