Fruit Bites ドライフルーツの包装 by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Fruit Bites ドライフルーツの包装
Client: Fruit Bites
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #93428The Design
About Fruit Bites ドライフルーツの包装
あなたの子供のための栄養価の高い罪のないスナックより良いものは何ですか？ Fruit Bitesのパッケージデザインは、子供たちに間食の習慣を変えて、ジャンクスナックの代わりに自然のドライフルーツを食べるように促すように設計されています。目的は、すべての親が自分の子供の間食パターンを変更できるようにすることです。課題は、果物のメリットを反映するキャラクターをデザインすることです。これは、子供が簡単に理解でき、クールで健康的なものとして関連付けることができます。マンゴーは皮膚の健康に大きな役割を果たします。バナナは、通常の視力を維持するのに役立ちます。アップルはあなたの記憶と集中力に優れています。
The Recognition
About the A' Design Award 銅賞
Fruit Bites ドライフルーツの包装は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Fruit Bites ドライフルーツの包装は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Fruit Bites ドライフルーツの包装は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Dimensions & Packaging
- Width 90 mm x 45 Depth x Height 140 mm
- Tags
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Production Technology
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Design Challenge
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Research
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Inspiration
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Project Duration
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Operation Flow
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
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