Panntea Klang 小売店 by Ken Thong is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2020
Panntea Klang 小売店
by Ken Thong
Client: The Roof Studio
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #94537The Design
About Panntea Klang 小売店
明らかに大胆かつ革新的なこのデザイン コンセプトは、常連客の想像力を魅了し、時間と空間を旅する旅へと導く、独自の異世界のような魅力を備えたクランの小売店を作り上げました。それぞれのデザインの細部は、常連客が空間と対話するときに感情を呼び起こすことを目的とした並置を使用することで、ドラマチックな美学を導入するために丹念に考案されています。
The Recognition
About the A' Design Award 銅賞
Panntea Klang 小売店は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Panntea Klang 小売店は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Panntea Klang 小売店は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to stand out from its competition, this retail outlet in Klang has put its customer's experience the top of its priority list by introducing a bold and imaginative design concept. Every corner of this cafe is tied together with a blend of breathtaking aesthetics that is before its time. Among the revolutionary design details include the Galaxy Annulus, Floating Counters, Virtual and Reality, Reversal and Illusions, as well as Time Tunnel, created to bring patrons along this spellbinding journey through space and time.
- Dimensions & Packaging
- This beverage outlet covers an area of 1,800 square feet. The entire layout is the result of joining two shop units, which are next to one another, connected through a walkway designed as a time tunnel that creates the illusion of walking through time and space.
- Tags
- The Roof Studio, Ken Thong, Emma Yap, Panntea
- Production Technology
- Arch framed windows panels provide a healthy amount of natural light compared to the cool dark-coloured interior scheme, thus creating a mysterious atmosphere that is both laid back and edgy. Steel elements are incorporated to provide soothing illuminations while brick, wood and cement surfaces bring out the rustic vibe of this design. A refined touch from marble, leather and fabric that contrasts the raw rustic elements of its cement flooring and coarse wall designs, finished with dramatic neon lights.
- Design Challenge
- The biggest challenge of this design was to unify the spaces in both shop units while providing a sensible flow of space and concept that balances the needs of the patrons as well as practical specifications of the operation. Instead of relying on the run-of-the-mill designs for cafes, the challenge lies in incorporating bold new ideas and the brand identity into the actual design of the space.
- Research
- In preparation for this project upon receiving the brief from the client, researches have been conducted particularly in the juxtaposition of elements: light vs dark, raw vs refine, time vs space, abstract vs concrete, etc. The idea behind these studies was to identify a single, unifying concept that positions this cafe and its brand in a unique and innovative light to appeal to patrons by offering a spectacularly imaginative ambiance.
- Inspiration
- Inspired by the symbiotic relationship between light and shadow, this retail space has been re-imagined as a unique hangout spot that is cosy, mysterious and practical. By keeping things rustic with the use of raw industrial features, this design exhibits a plethora of intriguing visual illusions, which brings forth a space that keeps its patrons captivated in all 5 senses. Ultimately, the juxtaposition of each element paves the way for an revolutionary concept that aims to offer an otherworldly experience.
- Project Duration
- This project started in July 2019 and is completed in September 2019. The project is based in The Landmark Klang, Selangor, Malaysia.
- Operation Flow
- Greeted by an elegant storefront featuring full length glass panels in a chic interpretation of the 1920s French glamour, patrons will find themselves drawn to the counter area, which is decked out in concrete slabs and abstract golden boxes. A metal-framed galaxy time clock with twinkle LED lights adorns the ceiling at the center of the main social space with bar high counter also functions as an anchor to this timeless yet mysterious aesthetic. Beneath it lays a bread cart display at another main entrance. At one side, pink unicorn, crystal chandeliers, chair, photo frames, books and other decorating objects floating in the air above the long table seating area. Lead deeper into the cafe visually, patrons will find a sofa seating area furnished with cosy furniture. Another end of the space, fireplace book rack, side tables, pendant lamps and rug hanging up-side-down from the eye level to create an illusion of reversed.
- Team Members
- Ken Thong
Emma Yap - Image Credits
- Ian Wong
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