Logothetis 食品パッケージ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2021
Logothetis 食品パッケージ
Client: Logothetis
A' Design Award 金賞 Winner in パッケージ Category
- 34,108
- Verified Award Winner
- Verify Award Status for #94668
The Design
About Logothetis 食品パッケージ
母なる自然という永遠のインスピレーション源が、伝統的な製法に対する卓越したデザインを生み出しました。ギリシャ、ザキントス島のロゴセティス農場は、伝説的なギリシャの遺産が持つ価値と重要性をダイナミックに表現しています。農場から食卓へという体験が、デザイン、ストーリーテリング、そしてブランディングの魔法と融合します。クラシックでクリーンなアイデンティティに現代的な遊び心を加えたこのパッケージは、すべての消費者を温かく迎え入れ、手に取りたくなるような魅力を放っています。
The Recognition
About the A' Design Award 金賞
Logothetis 食品パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Logothetis 食品パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Logothetis 食品パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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