Another Japan Yamagata ウェブサイト by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in ウェブサイト・ウェブデザイン Competition Category.
銅ウェブ· 2020
Another Japan Yamagata ウェブサイト
by Tsutomu Tojo
Client: Takamiya Hotel Group
A' Design Award 銅賞 Winner in ウェブ Category
Verified Award Winner
Verify Award Status for #95346The Design
About Another Japan Yamagata ウェブサイト
日本の伝統的な禅の精神と現代のホテル機能をビジュアルで表現しました。文章で細かく説明するよりも、画像を使ってホテルの魅力を伝えることがシンプルで、より魅力が伝わると考えました。このホームページのすべては、ホテルの魅力を伝えるためだけに存在しています。このホームページを閲覧していただければ、山形に行きたくなること間違いなしです。
The Recognition
About the A' Design Award 銅賞
Another Japan Yamagata ウェブサイトは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Another Japan Yamagata ウェブサイトは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Another Japan Yamagata ウェブサイトは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. - Dimensions & Packaging
- This website is a responsive website.Provide users with the best display according to the screen size.
- Tags
- website, hotel, web design, japan, onsen, ryokan, resort
- Production Technology
- No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do. - Design Challenge
- The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design. - Research
- We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals. - Inspiration
- As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was. - Project Duration
- The project started in December 2016 in Yamagata, Japan.
- Operation Flow
- With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
- Patents
- Copyright Takamiya hotel group 2015.
- Team Members
- Tsutomu Tojo
- Image Credits
- Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.
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