Masstone ファッションブティックのインテリアデザイン by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Masstone ファッションブティックのインテリアデザイン
by SpActrum
Client: SpActrum
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #95371The Design
About Masstone ファッションブティックのインテリアデザイン
Masstoneは、中国・太原に位置するファッションブティックのインテリアデザインである。2層で520平方メートルの店内は、内庭のように構成されている。緩やかな大きなスロープがエントランスへと導き、ランプが最上部のプラットフォームへとつながる。3つの短い階段がさらなる動線を加えている。スロープ、プラットフォーム、ラダーは、ランウェイショー、フィッティング、販売、休憩といった多様な用途に対応する。素材にはアルマイト処理アルミプレート、GRG、テラゾー、鉄骨構造が用いられている。自動灌水式のグリーンウォールが幾何学的な構成に柔らかさを与え、コンクリート構造体は打ち放しのまま露出させている。
The Recognition
About the A' Design Award 銅賞
Masstone ファッションブティックのインテリアデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Masstone ファッションブティックのインテリアデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Masstone ファッションブティックのインテリアデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
- Dimensions & Packaging
- The site has a total area of 520 Sq.mt.and is split in two floors
- Tags
- boutique, fashion, interior design, retail, vertical greening, GRG
- Production Technology
- anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
- Design Challenge
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
- Research
- Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
- Inspiration
- The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
- Project Duration
- The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
- Operation Flow
- The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
- Team Members
- Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo - Image Credits
- image: Zhen Li, Yan Pan
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