Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザイン by Xiaobing Yao

Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザイン by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award プラチナ賞 in インテリア空間・展示デザイン Competition Category.

プラチナインテリア· 2020

Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザイン

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award プラチナ賞 Winner in インテリア Category

286,579
Verified Award Winner
Verify Award Status for #95560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザイン

Rotass Haute Joallerie 重慶は、2フロアにわたる延床面積280平方メートルのジュエリーストアのインテリアである。既存の商業街の建物を改装したもので、石膏ボード、ステンレスミラー、白い鋼管を用いている。1階ホールの石膏彫刻はブランドの美意識を表現し、銅の階段と鏡面天井が上昇する動きを生み出す。持ち上げられた中2階は空間に広がりを与え、VIPの応接スペースとして機能する。2階では教会建築のシンボルを取り入れて儀式性を高め、多面体状に折れた廊下の壁がダイヤモンドの内部を想起させる。

The Recognition

About the A' Design Award プラチナ賞

Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザインは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザインは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Rotass Haute Joallerie Chongqing ジュエリーストアのインテリアデザインは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.