Yum Rob レストランインテリア by Zhidong Du is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2020

Yum Rob レストランインテリア

by Zhidong Du

Client: MET Creative Brand

A' Design Award 銀賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #95774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yum Rob レストランインテリア

Yum Robは衡水市にあるテーマ型スマートレストランである。インテリアは450平方メートルの広さを持ち、モダンでシンプルなスタイルを基調としている。エントランスにはブランドのロボットイメージから引用した円弧形状を採用し、ミラー仕上げのステンレススチールで縁取っている。内部通路の三面に配したミラー面が没入感のあるパッセージを生み出す。天井のカラーライトストリップと光ファイバー照明が視覚的な雰囲気を形づくる。待合エリアには階段状のシートを設け、動線を導くとともにより多くの来客を収容できるようにしている。全方位のプロジェクションが食事空間を完成させている。

The Recognition

About the A' Design Award 銀賞

Yum Rob レストランインテリアは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Yum Rob レストランインテリアは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Yum Rob レストランインテリアは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.