Off Screen Audio ブックデザイン by Weiquan Long

Off Screen Audio ブックデザイン by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in 印刷・出版メディアデザイン Competition Category.

鉄印刷· 2020

Off Screen Audio ブックデザイン

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award 鉄賞 Winner in 印刷 Category

11,611

Verified Award Winner

Verify Award Status for #96152

View at A' Design Award Press Release Award Badge

Colors

The Design

About Off Screen Audio ブックデザイン

『Off Screen Audio』は、中国伝統演劇（京劇）に着想を得た油彩画を収録した書籍です。表紙にはレーザー切り抜き加工を施し、演劇のかたちが書籍の表面に直接浮かび上がります。タイトルの文字は点・線・面によって構成され、音を象徴するシンボルを形づくっています。判型は190×210ミリメートル、糸かがり綴じによる擬似上製本仕様です。外装カバーと裏表紙には高密度のグレーボードを用い、マットシルバーの箔押しを施しています。本デザインは、中国伝統文化の精神性を表現することを目指しています。

The Recognition

About the A' Design Award 鉄賞

Off Screen Audio ブックデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Off Screen Audio ブックデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Off Screen Audio ブックデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the technology of hollow out can directly reflect the world
of books and drama, highlight the theme of off screen sound, break the limitation of drama, cater to the essence of The Times, and create a specific symbol of off screen sound. Increased the aesthetic and artistic sense of books. The font design of off screen audio is an audio symbol composed of dots, lines and planes.
The work of "Sound Outside the Picture" uses a hollow-out process on the cover design. Through the mutual deposit of the theme of "Sound Outside the Picture" and the appearance of the drama, it can directly reflect the author's drama world, break the limitations of the drama, and cater to the spirit of the times Create a specific symbol with sound outside the painting. Increased the aesthetic and artistic sense of books.
Dimensions & Packaging: DIMENSION: 190mmX210mm
Tags: Peng Xiao Hang、Opera paintings、Book Cover Design、Off-screen sound
Production Technology: Lock wire false hardcover
Outer cover back cover high density gray plate
Hot dumb silver
Activated hollow
Laser void
Design Challenge: The challenge comes from how to express the inner essence of Peng Xiao hang 's works and the Oriental feelings that urge him to work tirelessly.
Research: Through painting creation, Peng Xiao Hang expresses his love for drama, transplanting national freehand brushwork spirit into oil painting creation, and writing his Oriental feelings. Through the simplification of time and space in the process of creation, Peng Xiao hang makes the character unbending on the surface, but emphasizes the inner spirit. The character can be gone with the wind, but the soul is eternal.
Inspiration: Opera elements are one of the important elements and components in Peng Xiao hang's works. His creation breaks through the description of the behavior of dramatic characters and wedge into their soul, breaks through the description of fragmental pictures and shows the eternal quality, and depicts the eternal texture at the core of his creation. The characters in the pictures are more abstract in common and symbolic of the spirit of traditional Chinese culture.
Project Duration: Guangzhou, China, 2019
Operation Flow: "Sound outside the painting" Peng Xiaohang's work is a "Guangdong Freehand Oil Painting Society Nomination Exhibition" co-sponsored by Guangdong Freehand Oil Painting Society, New Southern Art, Guangdong Environmental Protection and Guangdong Fashion Brand Operation Group.
The opera element is one of the important elements and components in Peng Xiaohang's works. For him, drama is the epitome of oriental culture, permeating the vitality of the nation, containing oriental thoughts and humanistic feelings, which also inspired his thinking about life , Prompting him to express his love for drama with painting creation.
His heart is woven with oriental feelings, Chinese style is the appearance of his life, and oil painting is his tool for expressing emotions. Western oil painting is used to express the Chinese national spirit and culture. The rich traditional culture constitutes an inexhaustible art resource for the painter, and transplants the national freehand spirit into oil painting creation.
In recent years, his paintings have gradually reduced the depiction of character shapes, simplified the background, made the characters exist in non-specific spaces, emphasized the non-uniqueness of time, and increased the depth of time, making the symbol of the character not cause Time and space are limited.
In the process of his continuous creation, the painting language and form content are evolving. In this series of painting exhibition works, he let more people know the painter's unique painting language system and style, and how the painter uses painting To express the spiritual culture of the Chinese nation and the symbols of oriental civilization, to give the audience an experience of the dramatic world outside the painting.