From East ショーウィンドウディスプレイ by Uplan Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2020
From East ショーウィンドウディスプレイ
by Uplan Design
Client: Uplan Design
A' Design Award 金賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #96997The Design
About From East ショーウィンドウディスプレイ
「From East」は、上海の商業ビルのために制作された一連のショーウィンドウディスプレイである。メインの展示面と通路の側面は、それぞれ異なるコンセプトに基づいており、来場者の動線に沿って「包容」「起源」「昇華」「集積」という流れで構成されている。テーマは、龍、鳳凰、鶴といった古来の吉祥figureを通して中国文化を表現している。造形、充填、着色にはEVA素材を用いた。ディスプレイは40平方メートルにおよび、伝統色を力強く用いている。
The Recognition
About the A' Design Award 金賞
From East ショーウィンドウディスプレイは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。From East ショーウィンドウディスプレイは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。From East ショーウィンドウディスプレイは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
- Dimensions & Packaging
- The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
- Tags
- Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
- Production Technology
- In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
- Design Challenge
- The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
- Research
- The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
- Inspiration
- In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
- Project Duration
- The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
- Operation Flow
- The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
- Patents
- Copyrights belong to Uplan Design, 2019.
- Team Members
- Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji - Image Credits
- Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
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