Post Herbum パッケージング by Kristina Asvice is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2020
Post Herbum パッケージング
Client: Vilnius College of Technologies and Design
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
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About Post Herbum パッケージング
リトアニアで栽培されたハーブ全体が、独自のパッケージを作成するためのインスピレーションとなり、オーガニックで洗練された製品を視覚的に表現したいという願望となりました。珍しいと同時に三角形のシンプルな形状は、より興味深いパッケージでシンプルな製品を明らかにすることができます。シルキーな白と茶色の色は、ハーブの生態と自然さを示しています。細身のイラストとスタイルの抑制は、手作業で収集されるハーブの価値を強調しています。壊れやすい製品そのものとして優しく正確に。
The Recognition
About the A' Design Award 銅賞
Post Herbum パッケージングは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Post Herbum パッケージングは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Post Herbum パッケージングは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The box was made for whole herbal tea. The tea box has an unusual triangular shape with sleeve. To pack two types of herbs, the packaging takes on a diamond shape as the style continues. Since the product is natural, the packaging was designed to be environmentally friendly, organic. Die cut of the boxes was invented in a such way that the boxes are folded in a simple way, without gluing or fixing parts. Sleeves are also folded without gluing. Design includes the solution of such tasks as usability, functionality and environmental friendliness.
- Dimensions & Packaging
- Small packaging dimensions: 155 x 50 x 135 mm
Big packaging dimension: 235 x 50 x 135 mm - Tags
- Paper box, herbs, organic, triangular box, rhomb
- Production Technology
- The basic box designs are selected with eco-friendly double-sided brown paper (Ecoline Brown Duo, 290 gsm), which in color and material corresponds to the intended purpose of eco-packaging. For the pockets paper is selected paper (Scandia Natural 240 gsm) with a light milky-white color that fits brown color tone.
- Design Challenge
- The main obstacle was to create an unique shape for packaging, which should be organic and convenient for use.
- Research
- The main aim was to create an attractive and convenient package for whole herbs. Such packaging should competitive on the shelf.
Based on the theoretical part and the research, it was observed that box-shaped packages are the most popular, pastel colors and subtle illustrations prevail. Triangular box was chosen, which
would comply with the principles of organic packaging and suitable for secondary use. The natural color palette and lightweight design are also maintained. The unique brand was created that addresses the user and sends a message about product features through special inserts in packaging. - Inspiration
- Herbalism is one of the many cultural heritage of Lithuania. Whole herbs by their purity and fragility inspired to create a unique packaging for them. The main aim was to create an attractive and convenient package for whole herbs grown in Lithuania.
- Project Duration
- Vilnius College of Technologies and Design thesis project. The project started in February 2019 in Vilnius and finished in Juni 2019.
- Operation Flow
- All parts of the boxes are folded without glue.
- Patents
- Copyrights belong to Kristina Asvice, 2019.
- Team Members
- Designer: Kristina Asvice.
Project supervisor: Petras Petkevičius.
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