La Moitie マルチ商空間 by One Fine Day Studio & Partners

La Moitie マルチ商空間 by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.

金インテリア· 2020

La Moitie マルチ商空間

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award 金賞 Winner in インテリア Category

26,330

Verified Award Winner

Verify Award Status for #97772

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Moitie マルチ商空間

La Moitieというプロジェクトの名前は、フランス語のhalfの翻訳に由来しており、デザインには、四角形と円形、明るい部分と暗い部分の対立する要素の間のバランスが適切に反映されています。スペースが限られていることを考慮して、チームは2つの相反する色を使用して、2つの別々の小売エリア間の接続と分割の両方を確立しようとしました。ピンクと黒のスペースの境界ははっきりしていますが、異なる視点でもぼやけています。ピンクと黒が半分になったらせん階段が店の中央にあり、提供しています。

The Recognition

About the A' Design Award 金賞

La Moitie マルチ商空間は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。La Moitie マルチ商空間は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。La Moitie マルチ商空間は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging: Size (m2): 326
Tags: Catering, Fashion, experience, pink, black,
Production Technology: Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge: In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research: In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration: La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration: The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow: In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members: Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits: Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .