Buchanan's Red Seal ウイスキーボトル・パッケージ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2020
Buchanan's Red Seal ウイスキーボトル・パッケージ
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #99305The Design
About Buchanan's Red Seal ウイスキーボトル・パッケージ
「Buchanan's Red Seal」は、ブレンデッドウイスキーのためのパッケージデザインです。本デザインは、新しいボトル構造、ラベル、そしてギフトボックスまでを網羅しています。ボトルには柔らかな曲線が施され、正面中央に据えられたレッドシールを額縁のように引き立てます。ブキャナンズの紋章はガラスの背面にエンボス加工され、正面から透かして見えるようになっています。シールの脇にはエンボス加工のサインが配されています。アンバー色のガラスは底部で緑色の色味へと移り変わり、これはシリーズ全体で共有される特徴です。ギフトボックスは本を開くように開き、ボトルが姿を現します。
The Recognition
About the A' Design Award 金賞
Buchanan's Red Seal ウイスキーボトル・パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Buchanan's Red Seal ウイスキーボトル・パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Buchanan's Red Seal ウイスキーボトル・パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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