The Mix Land ストリートウェアストア by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2020

The Mix Land ストリートウェアストア

by Yuan Lijun

Client: Xianxiang Design

A' Design Award 銅賞 Winner in インテリア Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land ストリートウェアストア

The Mix Landは、中国・杭州にあるストリートウェアの店舗である。デザインコンセプトは実験室のイメージから出発し、ストリートカルチャーをインテリアのディスプレイへと展開している。「エネルギー抽出」「凝縮」「分解台」と名付けられた3つのダイナミックなアートインスタレーションは、音・視覚・触覚を組み合わせ、インタラクティブな体験を生み出す。高彩度のネオンブルー、カラフルな窓や扉、デジタルスクリーンが主要な視覚的アクセントを形成している。ディスプレイ什器はオープンな空間内で自由に再配置できるため、店舗は商業的なニーズと体験的なニーズの双方に柔軟に対応する。

The Recognition

About the A' Design Award 銅賞

The Mix Land ストリートウェアストアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。The Mix Land ストリートウェアストアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。The Mix Land ストリートウェアストアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019