The Wild Identitas Perusahaan by Chao Xu

The Wild Identitas Perusahaan by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2020

The Wild Identitas Perusahaan

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Wesi Winner in Grafis Category

8,951

Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Identitas Perusahaan

Iki minangka desain merek kanggo resort mewah anyar, dibangun ing ndhuwur gunung Huangbai ing Provinsi Hunan. Tujuan proyek iki yaiku nggabungake estetika tradisional Cina kanthi kesederhanaan Kulon dadi desain merek. Tim desain kasebut nyemprotake karakter kewan lan tanduran sing akeh ing gunung Huangbai lan ngrancang logo bentuk kren nggunakake teknik lukisan tradisional Cina, bulu kren wis disederhanakake dadi pola desain. Pola dhasar iki bisa mbentuk kabeh jinis kewan lan tanduran sing ana ing gunung) lan nggawe kabeh unsur desain katon rukun.

The Recognition

About the A' Design Award Wesi

The Wild Identitas Perusahaan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. The Wild Identitas Perusahaan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. The Wild Identitas Perusahaan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu