Problue Annual Posters Primary Function: Poster by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Fotografi lan Manipulasi Foto Competition Category.

PerakFotografi· 2020

Problue Annual Posters Primary Function: Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perak Winner in Fotografi Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Poster

Book Text: Problue Annual Posters yaiku sawijining seri poster cithakan sing digawe kanggo merek nyilem. Saben poster nuduhake siji model sing nganggo klambi kutha sing modis lan uga klambi nyilem, saengga owah-owahan antarane urip saben dina lan nyilem katon cetha. Werna biru abu-abu dienggo kanggo priya kanggo nuduhake elegan, dene werna abang dienggo kanggo wanita. Sirip kamuflase nuduhake gerakan urip kutha. Kontras diatur kanthi sengaja, kayata cepet lan meneng, klambi saben dina lan klambi nyilem, alus lan landhep. Saben poster ukurane 420 kaping 594 milimeter.

The Recognition

About the A' Design Award Perak

Problue Annual Posters Primary Function: Poster menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Problue Annual Posters Primary Function: Poster dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Problue Annual Posters Primary Function: Poster iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd