Debes Intervenir Fungsi Utama Poster Keselamatan by Eduardo Walles

Debes Intervenir Fungsi Utama Poster Keselamatan by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2020

Debes Intervenir Fungsi Utama Poster Keselamatan

by Eduardo Walles

Client: tApp

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Debes Intervenir Fungsi Utama Poster Keselamatan

Teks Buku: Debes Intervenir minangka kampanye poster keselamatan kerja kang digawe kanggo pabrik industri. Poster-poster kasebut nuduhake panggunaan piranti lan fasilitas kang bener lan salah. Saben scene fokus ing wektu sadurunge kacilakan kedadeyan. Gaya komik digunakake kanggo mbangun sesambungan kang ramah lan cetha karo para karyawan. Karakter ilustrasi nuntun para staf ing saben pesen. Karya seni iki digambar nggunakake piranti ilustrasi vektor supaya njaga garis kang organik lan santai, banjur diwenehi warna lan disusun nganggo piranti lunak pangolahan gambar. Saben poster dicetak ing styrene kanthi ukuran 900 kanthi 600 milimeter.

The Recognition

About the A' Design Award Wesi

Debes Intervenir Fungsi Utama Poster Keselamatan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Debes Intervenir Fungsi Utama Poster Keselamatan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Debes Intervenir Fungsi Utama Poster Keselamatan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.