Fil Fungsi Utama: Identitas Merek by Young Huale

Fil Fungsi Utama: Identitas Merek by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2020

Fil Fungsi Utama: Identitas Merek

by Young Huale

Client: By-Enjoy

A' Design Award Perak Winner in Grafis Category

42,088

Verified Award Winner

Verify Award Status for #102155

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Colors

The Design

About Fil Fungsi Utama: Identitas Merek

FIL minangka sistem identitas merek sing digawe kanggo toko sing adol koleksi desainer lan barang-barang desain liyane. Jeneng FIL tegese garis ing basa Prancis. Ana garis sing sinambung mlaku ing tengah-tengahe telung huruf mau, saengga ide ing mburi merek iki dadi langsung lan katon. Garis iki bisa dipanjangaké utawa dicekakaké, sing ngidini logo digunakaké ing dawa sing beda-beda lan ing posisi sing beda-beda nanging tetep njaga siji citra sing manunggal. Identitas iki ditrapaké ing tandha toko, kartu nama, kemasan, alat tulis, label jeneng, tas tangan lan barang-barang kertas.

The Recognition

About the A' Design Award Perak

Fil Fungsi Utama: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Fil Fungsi Utama: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Fil Fungsi Utama: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai