Pizzamax Identitas Merek by Salvita Bingelyte

Pizzamax Identitas Merek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2020

Pizzamax Identitas Merek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Identitas Merek

Pizzamax minangka identitas merek kanggo rantai restoran pizza cilik ing Lithuania. Identitas sadurunge nyampur pirang-pirang gaya grafis lan menehi pelanggan rasa sing kurang jelas babagan merek kasebut. Desain ulang iki nggunakake logo sing luwih prasaja kanthi werna abang, ireng, lan putih, werna sing ana gandheng cenenge karo pizza Italia klasik. Tembung pizza lan max dipasang ing sisih sing beda ing kertu bisnis lan kothak pizza. Aksara M lan X duwe pucuk sing mlengkung sing nggambarake tukang roti sing nggawa pizza kanthi tangan jejeg. Identitas iki ditrapake ing kertu bisnis, kop surat, kothak pizza, lan busana.

The Recognition

About the A' Design Award Perunggu

Pizzamax Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Pizzamax Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Pizzamax Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens