The Simplest Happiness Animasi Komersial by Yen C Chen

The Simplest Happiness Animasi Komersial by Yen C Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinum in Desain Film, Video lan Animasi Competition Category.

PlatinumFilm· 2020

The Simplest Happiness Animasi Komersial

by Yen C Chen

Client: Fox Movies

A' Design Award Platinum Winner in Film Category

726,825

Verified Award Winner

Verify Award Status for #103050

Sumbang Saiki Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Simplest Happiness Animasi Komersial

Ing zodiak Tiongkok, 2019 minangka taun babi, saéngga Yen C ngrancang daging babi sing diiris, lan uga dadi "film panas" ing basa Cina. Karakter sing senenge selaras karo gambar saluran kasebut lan kanthi rasa seneng sing dikarepake saluran kasebut kanggo para pamirsa. Video kasebut minangka gabungan saka papat unsur film. Bocah-bocah sing dolanan bisa nedahake rasa seneng sing murni, lan ngarep-arep para pamirsa bakal duwe perasaan sing padha kanggo nonton film kasebut.

The Recognition

About the A' Design Award Platinum

The Simplest Happiness Animasi Komersial menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. The Simplest Happiness Animasi Komersial nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. The Simplest Happiness Animasi Komersial iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019