Wolffstrunk Fungsi Utama: Identitas Korporat by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.
PerakGrafis· 2021
Wolffstrunk Fungsi Utama: Identitas Korporat
Client: Gerhard Wolff – Wolffstrunk
A' Design Award Perak Winner in Grafis Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Fungsi Utama: Identitas Korporat
Wolffstrunk minangka identitas korporat sing digawe kanggo merek schnapps woh-wohan lan liqueur woh-wohan sing diproduksi ing distileri pribadi. Panyuda grafis lan katliten dadi ciri khas identitas visual iki. Gambar serigala sing disederhanakake dadi tandha desain saka sistem desain korporat, lan wangun tetes sing distilir ditambahake ing gambar kasebut. Sirah sing bisa obah menehi sifat lucu marang tandha kasebut lan ngidini tata letak sing dinamis. Sistem iki kalebu tandha komposit, dokumen bisnis, label botol, poster, kertu pos, buku merek, lan animasi situs web cekak.
The Recognition
About the A' Design Award Perak
Wolffstrunk Fungsi Utama: Identitas Korporat menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Wolffstrunk Fungsi Utama: Identitas Korporat dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Wolffstrunk Fungsi Utama: Identitas Korporat iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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