SciFest Los Angeles Sistem Identitas Festival by Ching-Fa Lung

SciFest Los Angeles Sistem Identitas Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2021

SciFest Los Angeles Sistem Identitas Festival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About SciFest Los Angeles Sistem Identitas Festival

SciFest Los Angeles minangka sistem identitas festival sing digawe kanggo festival film hipotetis wolung dina sing dikhususake kanggo film fiksi ilmiah. Program iki nyuguhake koleksi film fiksi ilmiah klasik saka taun 1970 nganti 2017, nyakup sub-genre kayata aksi, animasi, lan misteri. Jinis huruf dimensional, sing kaidhep saka adegan papat dimensi, dadi basa visual utama ing kabeh aplikasi. Poster-poster iki nggunakake teknologi augmented reality, saengga para penonton bisa njelajah kedalamane. Antarmuka aplikasi lan website nggunakake grafis telung dimensi sing kinetik.

The Recognition

About the A' Design Award Wesi

SciFest Los Angeles Sistem Identitas Festival menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. SciFest Los Angeles Sistem Identitas Festival dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. SciFest Los Angeles Sistem Identitas Festival diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.