Harlem Advocacy Seri Poster dening Jiaqi Song

Karya Harlem Advocacy Seri Poster dening Jiaqi Song minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Harlem Advocacy Seri Poster

dening Jiaqi Song

Klien: Bandujo Advertising Design

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,237

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #107915

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Harlem Advocacy Seri Poster

Harlem Advocacy minangka seri poster kampanye iklan sing digawe kanggo program advokasi kesehatan masyarakat sing manggon ing Harlem, New York City. Poster-poster iki nggabungake brand lock up karo ikon ilustrasi, lan saben ikon nggambarake siji layanan, kayata dhukungan medis, sosial, pendhidhikan, utawa sing gegayutan karo padamelan. Ana siji poster utama sing nampilake kabeh ikon bebarengan. Kanggo distribusi umum, seri iki dipérang dadi poster tunggal, saben poster nampilake siji ikon kanthi ukuran gedhé. Gaya visual iki dipengaruhi dening pop art, saengga layanan-layanan kasebut bisa dingerteni kanthi cepet dening warga sekitar.

Pangakuan

Babagan A' Design Award Perunggu

Harlem Advocacy Seri Poster menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Harlem Advocacy Seri Poster dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Harlem Advocacy Seri Poster nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Ukuran & Kemasan: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tag: graphic design, poster, illustrations, social service, poster design
Teknologi Produksi: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Tantangan Desain: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Riset: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspirasi: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Durasi Proyek: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Alur Operasi: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.