Karya Branding Accademia of Perugia Sistem Merek Lan Kampanye dening Paul Robb minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.
PerakGrafis· 2021
Branding Accademia of Perugia Sistem Merek Lan Kampanye
dening Paul Robb
Klien: Accademia Di Belle Art Perugia
Pemenang A' Design Award Perak ing Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #108380Desaine
Babagan Branding Accademia of Perugia Sistem Merek Lan Kampanye
The Accademia of Perugia, mbutuhake identitas visual anyar kanggo nggambarake kepinginan institusi kasebut supaya cepet pindhah menyang mangsa ngarep. S&P makarya karo staf lan siswa ABA kanggo nglibatake departemen lan aspèk Akademi sing beda-beda. Desainer & # 039; tantangan kanggo nggawe identitas merek kinetik lan arsitektur sing uga menehi individualitas kanggo kursus tunggal. Dheweke nggawe sistem identitas sing energik, mantep, lan positif sing bisa digunakake ing macem-macem seni ngindhari klise lan konvensi sing khas.
Pangakuan
Babagan A' Design Award Perak
Branding Accademia of Perugia Sistem Merek Lan Kampanye menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Branding Accademia of Perugia Sistem Merek Lan Kampanye dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Branding Accademia of Perugia Sistem Merek Lan Kampanye iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Ukuran & Kemasan
- Online and outdoor campaign
- Tag
- Type, Campaign, Art school
- Teknologi Produksi
- The material was both digital and print
- Tantangan Desain
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Riset
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspirasi
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Durasi Proyek
- June-October, Perugia Italy
- Alur Operasi
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Anggota Tim
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Kredit Gambar
- Paul Robb
Disponsori
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