Yoonly Identitas Visual dening Fanny De Bray

Karya Yoonly Identitas Visual dening Fanny De Bray minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Yoonly Identitas Visual

dening Fanny De Bray

Klien: Made for you

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,714

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #109809

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Yoonly Identitas Visual

Yoonly minangka identitas visual sing dirancang kanggo merek travel sing nawakake pengalaman kanggo wisatawan enom. Aksara Y dikombinasikake karo pin peta, mbentuk tombol on lan off sing nyengkuyung pesen baseline, switch on life. Rong aksara O dibentuk minangka simbol infinity, ngungkapake kenangan sing tahan sauripe. Bagéan ngisor saben aksara nyembleh menyang tengen, menehi logo tampilan sing dinamis lan bertekstur. Ijo bebek ngélingake segara lan langit, dene orange ngélingake kehangatan manungsa lan sunar srengéngé. Identitas iki diadaptasi kanggo media digital lan cetak.

Pangakuan

Babagan A' Design Award Perunggu

Yoonly Identitas Visual menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Yoonly Identitas Visual dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Yoonly Identitas Visual nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Ukuran & Kemasan: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tag: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Teknologi Produksi: Logo
Business card
Letterhead paper
Envelope
Tantangan Desain: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Riset: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspirasi: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Durasi Proyek: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Alur Operasi: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Paten: Copyright Made for you
Anggota Tim: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Kredit Gambar: Copyright Made for you