RYC Brand Identity Identitas Merek by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

RYC Brand Identity Identitas Merek

by Fengnan Lin

Client: Ryc

A' Design Award Perunggu Winner in Grafis Category

9,480

Verified Award Winner

Verify Award Status for #114458

Temokake Saiki Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Identitas Merek

Teks Buku: Identitas Merek RYC minangka identitas visual korporat kang digawe kanggo perusahaan e-commerce kang mapan ing Guangzhou, China. Logo iki kabentuk saka telung tandha wacan: tandha seru kanggo keahlian, koma kanggo katekunan, lan titik kanggo kesampurnan lan wiwitan anyar. Huruf R lan wangun kereta belanja digabungake karo tandha wacan kasebut kanggo nggambarake industri iki. Tandha wacan digunakake minangka basa kang dienggo bareng ing antarane negara-negara. Identitas iki diaplikasikake ing kartu bisnis, lencana, buku cathetan, kemasan kado, lan tas kanvas, kanthi nggunakake foil perak lan sablon.

The Recognition

About the A' Design Award Perunggu

RYC Brand Identity Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. RYC Brand Identity Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. RYC Brand Identity Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.